service page CTA

What Should Go on a Service Page?

A strong service page should help visitors understand what the service is, whether it fits their needs, what working with you looks like, and what to do next. Here’s what to include, what is optional, and how to structure the page for both visitors and search engines.

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September 9, 2026

How Many Calls to Action Should a Service Business Website Have?

How many calls to action should a service business website have? The answer is less about the number of buttons and more about how many decisions you are asking visitors to make. Here’s how to choose a clear primary CTA, when to add a secondary option, and where to place them throughout your site.

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August 11, 2026