When it’s time to build a website for your business, you have options! There are no lack of website building platforms to consider, so why should you build using WordPress and why do we love it so much for our small business website hosting clients?
Here at Wild Root Web, we’ve used WordPress as our preferred platform to build our own sites for over 10 years and regularly suggest it as an upgrade to our website hosting clients using other platforms.
WordPress is unsurpassed as the most popular website building platform in the world for a ton of really good reasons.
your small business needs a website. We suggest that you build it using wordPress. here’s why:
WordPress is the Most Popular Platform in the World – For a Reason
WordPress is the most popular website building platform in the world for a reason. Not only is it a powerful blogging platform and website builder right out of the box, it’s also a complete content management system (CMS) allowing you to manage your entire website from one robust administration panel. At this time, the WordPress platform powers over 40% of the world wide web and counting.
Yes, 40%! That’s a number that really speaks for itself.
WordPress was built according to and is regularly maintained to meet and exceed current web standards, SEO, and critical infrastructure updates. There’s also no coding required for most users using the standard WordPress functionality or many popular plugins, so it’s perfect for beginners but powerful enough for advanced developers.
The WordPress community is huge and growing, making it easy to find support for your website building questions in the form of video tutorials, blogs, knowledgebase articles, online forums and support groups to name a few.
Finally, and most importantly for many small businesses is that WordPress is open source and free making it super affordable and accessible for all. Being open source also means that, unlike with some other popular platforms, when you build using WordPress you maintain complete ownership over your website so you aren’t trapped with a host or platform that doesn’t suit your small business needs.
Because if you don’t own your small business website, who does?
The WordPress Website Building Platform is Flexible
The WordPress administration interface is intuitive and flexible and can be used for a simple blog, a small informational website, or something much more complex.
You can choose to add eCommerce capability to your WordPress site by using a free plugin like WooCommerce or Easy Digital Downloads. Not only that, there are literally thousands of available plugin options on the official WordPress plugin repository and on sites like Code Canyon that can help you to add increased functionality and features to your website.
WordPress has Great Features Built-in
Right out of the box, you can start a blog or simple website using the WordPress platform within minutes. The feature-rich admin panel makes publishing, editing, and updating your content quick and easy. The WordPress platform comes with a built-in user-friendly admin interface, media and image management capabilities, is compliant and regularly updated to meet all web standards.
WordPress Allows for Tons of Optional Add-ons and Extensions
While we’ve established that WordPress is a fully functional website building platform right away, it’s the plugins and addons that really make a WordPress website special.
The plugins available for WordPress can take your small business website from so-so to so good with a few clicks of the mouse. WordPress plugins bring necessary functionality to your website by adding on features that it needs to perform at its best.
WordPress plugin developers worldwide have created thousands of great and well-supported (usually free for the basic versions!) SEO plugins, enhanced website security options, automatic backups, and so much more.
Some WordPress plugins have been designed to take over website or admin tasks like running backups or importing technical details, and others have been designed to add additional functionality to your website or improve the visitor experience.
Some popular WordPress plugin types include:
- 301 redirect
- SEO plugins
- Plugins meant to increase your site speed
- Form creation plugins to help you create and display forms on your website
- Cache plugins to keep your site clean from “site trash” and loading quickly
- Plugins meant to help with the design and layout of your site
- Website analytic reports
- Social media integration and more!
WordPress Themes are Plentiful and Easy to Customize
Since WordPress is so popular, there are thousands of available themes that you can purchase and customize to better represent your unique business branding and needs. The theme dictates the layout and design of your WordPress website. Many themes are fully free or have free (limited) versions that you can use to build your site.
Some of our favorite places to search for new premium WordPress themes is on Etsy, Creative Market, and Theme Forest.
Of course we also love the WPAstra theme (provided free of charge to all small business website hosting clients) and use it as the framework for all of our own WordPress design and development packages. WPAstra has a free version, but we love WPAstra Pro and it’s totally worth the upgrade! WPAstra uses a Starter Theme system to allow you a quick and easy way to customize your new small business website without any design or coding knowledge.
Why is WordPress Perfect for Small Business Website Building?
We think WordPress is the perfect platform to build your small business website Because:
- It’s popular.
- Flexible and scalable.
- Comes with tons of great features – standard.
- Grows with your business.
- Secure and is updated regularly to meet all web standards.
- It’s easy to use – even for beginners.
Complete WordPress Development Packages and Managed WordPress Hosting Services
Wild Root Web is dedicated to creating small business websites that convert lurkers and followers to dedicated, loyal, and satisfied long term clients and customers. We build WordPress websites that work for you 24/7 and look good doing it.
New in 2021, we’re offering WordPress Theme Customization service packages using your own chosen and purchased theme (yes, ANY theme!) or we’re happy to build for you using the WPAstra Pro theme. All WordPress hosting clients and participants in the Blossoming Business WordPress Academy are eligible to use this premium theme for the lifetime of their account with us at no additional charge!
If you’re running an online business in 2021, you need a standout website that’s got your back 24/7.
Your small business deserves a website that:
- Meets current web standards for function and security;
- Can grow with your business – is scalable;
- Is both beautiful and functional; and
- Highlights your offering and takes your visitors on a journey to learn about and love your brand!
We’d love to work with you to create a website for your small business that showcases your offer and appropriately represents your brand online!